Entries by Ronald E Couming

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5 things to ask a website designer before you hire them.

Do you want a website that looks and functions professionally? If so, you should definitely think about hiring a web designer. Since you have probably never worked with a web designer before, we thought we could provide you with a little helpful information. Check out our list of the 5 things you need to ask […]

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3 tips to increase your Digital Marketing, RCS Technology Solutions

3 tips to increase your Digital Marketing, RCS Technology Solutions Are you ready to increase conversions and grow your online business in 2016? If the answer is “yes”, take a look at a few of the best tips that can help you succeed as a digital marketer in the upcoming year. Increase Your Investment In […]

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5 SEO Mistakes to Avoid to Increase Success in 2016

2016 will be your year! If you are planning for exponential business growth in 2016, you’re going to have to prepare your website by focusing on SEO. When optimizing your website, be sure to avoid these top 5 common mistakes that are often made with SEO. 1. Expecting Immediate Results It’s important that website owners […]

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Lead Generation

Lead Generation “You can’t have a prospect if you don’t know their name.” While that seems like an obvious statement, I like to use it when speaking with groups about how content marketing can be effective, because for most B2B marketers, the “…ultimately drive profitable customer action…” portion of the content marketing definition above requires […]

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What is Content Marketing

What is Content Marketing Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. High-quality content should be a part of EVERY piece of marketing that you do, so that makes content marketing, […]

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Website tip #3 Showcase your products and services

Website tip #3 Showcase your products and services Make sure that your homepage clearly showcases the product or service you are selling. Most small businesses can benefit by including professional or stock photographs or videos. It is important that the product photos or graphical images and descriptions are clean, crisp and appropriate. You can have […]

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Website Tip #2, Use intuitive navigation.

Website Tip #2, Use intuitive navigation. “Primary navigation options are typically deployed in a horizontal [menu] bar along the top of the site,” Provide “secondary navigation options underneath the primary navigation bar, or in the [left-hand] margin of the site, known as the sidebar.”     Why is intuitive navigation so important? “Confusing navigation layouts […]

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What is SEO?

What is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where website pages and other content such as videos or local listings are shown and ranked […]

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Website Tip #1, It is not about you,

Website Tip #1, It is not about you A lot of company websites make the mistake of just talking about the product or service features. The text might say, “We do this and that” or “We are the best at this and that.” Meanwhile the viewer is thinking, “What about me? How are you fulfilling […]