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Lead Generation

Lead Generation

“You can’t have a prospect if you don’t know their name.” While that seems like an obvious statement,

I like to use it when speaking with groups about how content marketing can be effective, because for most B2B marketers, the “…ultimately drive profitable customer action…” portion of the content marketing definition above requires that you know who your prospect or customer is.

In order to do that, you need that person to first raise his or her hand — even if only a little bit. Lead generation can be very effective, but typically requires a prospect to know they have a defined problem, seek out a solution, and step forward as an interested party when your product or service is presented. That’s when you get them to fill out a form so you can learn a bit more about them.

In classic lead generation, it’s at this point that sales usually takes over, following up with those leads — whether they are ready to talk to a salesperson or not— until they ultimately become buyers (or shut you out). Obviously, this plan can have some flaws.

At its core, lead generation is a database-building activity, capturing prospect information and connecting that prospect with sales. As such, it is heavily reliant on keeping your content and information behind things like lead capture forms. And that’s OK if your prospects already know they have a problem and look to you to help solve it

Ronald E Couming

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What is Content Marketing

What is Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

High-quality content should be a part of EVERY piece of marketing that you do, so that makes content marketing, by nature, a part of demand generation and lead generation. In short, good luck trying to generate demand or leads without high-quality content.

Ronald E Couming

 

 

 

 

 

 

 

 

Ronald Couming, Ron Couming

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Website tip #3 Showcase your products and services

Website tip #3 Showcase your products and services

Make sure that your homepage clearly showcases the product or service you are selling.

Most small businesses can benefit by including professional or stock photographs or videos. It is important that the product photos or graphical images and descriptions are clean, crisp and appropriate. You can have a great site design, but if your product photos look terrible, your prospective customers will think twice about buying your products.

Please contact Ronald E Couming, and the Team at RCS Technology Solutions, Ron@rcstechnologysolutions.com, 978 606 5432, for a FREE evaluation.

 

Ronald Couming

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What is SEO,

SEO stands for “search engine optimization.”
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where website pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

 

Why Do SERPs Matter ?

Because ranking your site in the proper SERP position will be the difference between success and failure in your search marketing campaigns.

Their is many factors that contribute to successful SEO.  Both Onpage and Offpage SEO and creative, informational, helpful content that helps the user, and is Authoritative, Blogs, articles, PR releases, Videos, info graphics,  and much more.

If you are not sure if your website has been optimized itself, called Onpage, or that you have effective Offpage SEO, Please call Ronald E Couming, and the Team at RCS Technology Solutions, LLC for a free website analysis.  978 606 5432, or email Ron@rcstechnologysolutions.com

 

 

 

 

Ronald Couming, Ron Couming

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What is SEO?

What is SEO?

SEO stands for “search engine optimization.”
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where website pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

 

Why Do SERPs Matter ?

Because ranking your site in the proper SERP position will be the difference between success and failure in your search marketing campaigns.

Their is many factors that contribute to successful SEO.  Both Onpage and Offpage SEO and creative, informational, helpful content that helps the user, and is Authoritative, Blogs, articles, PR releases, Videos, info graphics,  and much more.

If you are not sure if your website has been optimized itself, called Onpage, or that you have effective Offpage SEO, Please call Ronald E Couming, and the Team at RCS Technology Solutions, LLC for a free website analysis.  978 606 5432, or email Ron@rcstechnologysolutions.com

 

 

 

 

Ronald Couming, Ron Couming

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Website Tip #1, It is not about you,

Website Tip #1, It is not about you

A lot of company websites make the mistake of just talking about the product or service features. The text might say, “We do this and that” or “We are the best at this and that.”

Meanwhile the viewer is thinking, “What about me? How are you fulfilling my needs?” Smart marketers know how to highlight product or service benefits in a way that results in an emotional response.

Ensure that your website content not only explains your products and service, but also explains how your company, its products and services solve the user, visitors, problem, issues, and why they should choose you over your competitors.

If you are not sure your website conveys the right message to convert visitor into client, please contact Ronald Couming, and the Team at RCS Technology Solutions, LLC for a free consultation 978-606-5432

Ronald E Couming, Ron Couming

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Google Mobile Friendly, Responsive, Website update, April 21st, 2015

Google Mobile Friendly, Responsive, Website update, April 21st, 2015

Here is a brief description of the Google’s update to favor Google Mobile Friendly websites, over non-mobile friendly website,

Please lets me know your thoughts, and know that the team at RCS Technology Solutions will perform a free analysis for you and can handle all your website design services , SEO services and Digital Marketing Media needs, Ronald E Couming

Ronald E Couming, Ronald Couming, Ron Couming