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Six Strategies for Successful E-commerce E-Mail Marketing

Are you considering e-mail marketing services in Massachusetts for your e-commerce business? If not, you could be missing out on an opportunity to boost sales and build valuable customer relationships. Here are innovative e-mail marketing strategies you can use to maximize profitability from your online business.

Integrate with Feature-Rich E-Marketing Platform

Most digital marketers agree that e-mail marketing services in Massachusetts can help online businesses regularly communicate with customer base and overcome the challenge of in-person customer interaction. E-commerce e-mail marketing is a thriving subset that requires time, attention and creative strategies to be successful. One of the simplest things an e-commerce business owner can do is ask the e-commerce website design company to integrate the website with a popular e-marketing automation platform such as Constant Contact,  MailChimp.

Target Shopping Cart Abandoners

A good e-commerce website design company will not only sync your website with MailChimp for effective distribution but also ensure that it is integrated with your shopping cart so that you can track and develop strong e-mail marketing strategies for your best prospects. For shopping cart abandoners, you can send e-mails reminding them of items left behind or notifications of discounts on items not purchased.

Create Customized Campaigns

The advantage of using the MailChimp platform is that you can create and send emails that equal the look and feel of your brand. This will foster brand recognition and provide a seamless experience to customers. Another benefit is that you can segment customers into various groups based on factors such as gender and past purchasing behavior. You can also easily add to subscribers and then create customized marketing campaigns targeting their needs and requirements so that they are encouraged to come back and make a purchase.

Reward High Value Customers

Expert companies offering digital marketing services recommend cultivating relationships with loyal customers including those who frequently purchase from your business, provide referrals, and follow through on your emails. You can offer them exclusive previews, deals, free shipping services or deep discounts to make them feel valued and drive them back to your store for more purchases.

Strategize For Seasonal Sales

Seasonal and holiday themed e-mail campaigns are a great way to take advantage of seasonal demand and increase sales during peak seasons. E-mail marketing platforms offer holiday-themed templates so that you can send out festive and fun e-mails to customers. If you’re currently working with an e-commerce website design company to create a new website, ask them if the e-mail marketing platform they’re integrating provides this feature.

Take Advantage of Transactional Mails

Don’t ignore transactional e-mails because these usually have higher engagement rates than other types of marketing emails. Use the opportunity to offer discounts on next purchase or cross-sell similar or complementary products a customer may need. For promotional emails, make sure the subject line and preview text are optimized because these create the first impression. The subject line and preview text should pique the reader’s curiosity and convince them to open your message.

For more such innovative e-commerce e-mail marketing ideas, simply get in touch with your trusted digital marketing company in the USA!

RCS Online Solutions is your go to solution provider for all your Website, Internet, Digital Online Marketing and Search Engine Optimization, SEO, Needs Contact us

Ronald Couming, Internet  Marketing and SEO Expert

RCS Online Solutions

Email: info@rcsonlinesolutions.com

Address: 4 Mt. Pleasant St, Suite 203, North Billerica, 01862

Phone: 978-606-5432

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Get Ranked Before You Pay, Get Ranked, Get Found, Get Hired, Awareness Equals Opportunity

 

Rank on the first page of Search Engines BEFORE you pay. Ronald E Couming discussing his proprietary systems and offer to get you ranked on the first page of search engines before you pay.

Having an effective and efficient online presence is vital to a businesses success, and through Digital Marketing, you can Attract, Convert and Retain, your ideal clients to achieve even greater

We at RCS Technology Solutions, LLC provides business owners and entrepreneurs the ability to attract new clients with various Lead Generation services, Convert those leads into clients, and retain those clients, while also converting those clients in raving fans.

Contact Us Info@RCSTechnologySolutions.com 978 606 5432

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Ronald Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.

He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.

Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.

Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.

Check our websites and connect with us on Social Media

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Lead Generation

Lead Generation

“You can’t have a prospect if you don’t know their name.” While that seems like an obvious statement,

I like to use it when speaking with groups about how content marketing can be effective, because for most B2B marketers, the “…ultimately drive profitable customer action…” portion of the content marketing definition above requires that you know who your prospect or customer is.

In order to do that, you need that person to first raise his or her hand — even if only a little bit. Lead generation can be very effective, but typically requires a prospect to know they have a defined problem, seek out a solution, and step forward as an interested party when your product or service is presented. That’s when you get them to fill out a form so you can learn a bit more about them.

In classic lead generation, it’s at this point that sales usually takes over, following up with those leads — whether they are ready to talk to a salesperson or not— until they ultimately become buyers (or shut you out). Obviously, this plan can have some flaws.

At its core, lead generation is a database-building activity, capturing prospect information and connecting that prospect with sales. As such, it is heavily reliant on keeping your content and information behind things like lead capture forms. And that’s OK if your prospects already know they have a problem and look to you to help solve it

Ronald E Couming

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Are Email Subscription Pop-ups Worth The Risk?

 

email subscription popup

Note from Oli: It’s controversy time. Read the post and let’s get a good argument going in the comments. You know you want to.

Pop-ups are irritating at the best of times, and the majority of people don’t enjoy them. Even I am guilty of being a hater. This was until I saw some trusted blogs and bloggers using them and I couldn’t help but wonder why they were using pop-ups. And more importantly how successful they were.

Turns out, pop-ups actually have some impressive results so I decided to give them a chance. (Editor’s note: Peace got a chance, so why not pop-ups, right?)

The results shocked me…

The Power of Pop-Ups

Pop-ups are probably one of the best ways to increase your email subscribers. And fast.

The following image shows the results of my current pop-up:

Pop-up conversion rate

It converted 14.47% of the people who reached my blog.

The Downside of Pop-Ups

Pop-ups are powerful tools, but they’re a double-edged sword. Before you decide if pop-ups are right for you, consider the following:

1. Pop-ups are annoying

As I said before, people generally hate pop-ups. But you can bypass this problem by using the right techniques.

There are some pop-ups that have options allowing you to choose when they are shown on your page.

For example, I chose to show my pop-up to each person only once in 30 days – this allowed me to increase my email subscribers and not disturb my readers on a consistent basis.

2. Email subscribers via pop-ups have lower engagement

Sad but true: I found that people who subscribe via pop-ups aren’t as engaged as those who subscribe from a form on your website or landing page.

Here you can see an example:

Email subscribers by pop-up
This screenshot, shows all of the people who signed up via a pop-up. Notice the bottom group who haven’t confirmed their subscription.

3. Bad use of a pop-up can damage your brand

If your pop-up appears too often, people will start to have a negative perception of your brand. Throwing interruption marketing in your face all the time, is likely to make them devalue the purpose of your site, and that it’s all about list building.

Takeaway: Use a well filtered pop-up – or don’t use a pop-up at all.

How to Optimize Your Email Subscription Pop-Ups

Now that you know what you can expect from pop-ups, let’s talk about the practical aspects: pop-up optimization.

If you don’t optimize your pop-ups you’ll get poor results.

There are some general rules when it comes to optimization, but to get outstanding results, you need to test to find the threshold of your visitors.

1. Timing

Timing your pop-up is the most crucial aspect to get the results you want. The best time to show a pop-up is 60 seconds after your visitors enter your site.

If you time your pop-up before 60 seconds, there will be a significant drop off in conversion rates. However, if you wait too long, your pop-up will miss a large number of visitors.

2. Page views

It’s obvious: if a person reads more pages on your blog, they are more likely to subscribe.

If you decide to show your pop-up after your first page view, you’ll increase your conversion rate, but you’ll receive fewer impressions.

A pop-up that appears after 4 page views gets fewer impressions than a pop-up that shows after 2 page views.

Notice that some visitors will open multiple pages within a few seconds upon their arrival (in order to verify if they found what they’re searching or not). Keep both page views and time as filters: in this way only people who read your content will see your pop-ups.

3. Show your pop-up at the end of posts

People who read your post(s) from start to finish are usually engaged by your content. You can take that chance to get email subscribers.

The conversion rate that you’ll get using this strategy depends on your post quality. If your posts are brilliant, your conversion rate will be quite high.

Personally, I don’t use this strategy because I already have an opt in form at the end of my post. If you don’t have an opt in form, use a pop-up.

4. Headline

Like landing pages, your pop-up needs a powerful headline to make people provide their emails.

Your headline must grab the attention of your visitors.

Use your headline to make an offer that your visitors can’t refuse. And remember to test them to see which gather more subscribers.

5. Benefits

You have very little time to communicate to your visitors, and on a pop-up you also have limited space to get your message across. With this in mind, write them as succinctly as possible so they are easy to skim.

Don’ts of Pop-Ups

All the previous stuff doesn’t work if you ignore the following don’ts.

1. Don’t show your pop-up too often

If you show your pop-up too often you will be perceived as spammy, and people will leave. I suggest that you show your pop-up at maximum once per week – and preferably only once in 15-30 days.

2. Don’t try to keep people on your site

You’ve no doubt encountered those nasty pop-ups that don’t allow you to get away from a page. Don’t ever use them, as people will never come back.

3. Don’t ask for too much information

Pop-ups work like opt-in forms: if you ask for too much information your conversion rate will decrease.

Ask for name and email – or even just the email.


Pop-ups are great to increase your email subscribers, but you have to use them well to avoid the negative impacts. Remember that to get interesting results you have to test and optimize them.

The use of pop-ups is an extremely controversial topic. So let’s hear your opinion in the comments. What do you think about them? Have you ever used pop-ups?

– Mauro D’Andrea

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Simple Steps to Combat Spam

Spam picture

Implementing a best practice policy regarding email account usage can be an effective tool for minimizing the amount of spam that end users receive. While having such a policy should not be considered a complete solution, it can serve as a significant line of defense against unwanted email.

The best way to have an immediate impact on the amount of spam your company is receiving is to run a consolidated email filtering solution at your email gateway. This will not only protect your business from spam, but also the threats posed by email-borne viruses and worms. RCS Technology Solutions email security solutions check all email traffic passing through your email server, providing an extra layer of protection against mass-mailing worms and viruses at the gateway.

To help combat spam, email users should follow these recommendations:

  • Never make a purchase from an unsolicited email
    If spamming weren’t economically viable, it would be obsolete. Not only can an email user fall prey to a potentially fraudulent sales scheme, but his or her email address can also be added to the numerous email lists that are sold within the spamming community, further compounding the number of junk emails received.
  • If you do not know the sender of an unsolicited email message, delete it
    While most spam is usually just annoying text, a spam email message could actually contain a virus and/or other exploit that could damage the computers of all who open it.
  • Never respond to any spam messages or click on any links in the message
    Replying to any spam message, even to “unsubscribe” or be “removed” from the email list only confirms to the spammer that you are a valid recipient and a perfect target for future spamming.
  • Avoid using the preview functionality of your email client software
    Many spammers use advertising techniques that can track when a message is viewed, even if you don’t click on the message or reply. Using the preview functionality essentially opens an email and tells spammers you are a valid recipient, which can result in even more spam.
  • When sending email messages to a large number of recipients, use the blind copy (BCC) field to conceal their email addresses
    Sending email where all recipient addresses are “exposed” in the “To” field makes it vulnerable to harvesting by a spammer’s traps.
  • Think carefully before you provide your email address on websites, newsgroup lists or other online public forum
    Many spammers utilize “web bots” that automatically surf the Internet to harvest email addresses from public information and forums.
  • Never give your primary email address to anyone or any site you don’t trust
    Share it only with your close friends and business colleagues.
  • Have and use one or two secondary email addresses
    If you need to fill out web registration forms, or surveys at sites from which you don’t want to receive further information, consider using secondary addresses to protect primary email accounts from spam abuse. Also, always look for a box that solicits future information/offers, and be sure to select or deselect as appropriate.

Conscientious end users who follow these suggestions will ultimately play a significant role in reducing the amount of spam that enters their organization’s communications system, especially when automated spam-filtering supplements their efforts

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Email Compliance* and Safety

Email is the dominant form of communication within many organizations so it’s essential to set out the rules for how it should be used.

Chief Information Officers and IT managers in the highly regulated health and financial industries or in large, publicly traded organizations are usually well aware of what is required for email compliance. For privately held or smaller companies and non-regulated industries, email compliance is often unclear and the apparent complexity and serious consequences for violators can make the task of complying seem daunting.

The concern is largely unjustified. According to the definition of compliance opposite, for most organizations, compliance is achieved by operating under a formal set of clearly defined guidelines that ensure adherence both to formal legislation and to accepted ethical standards and best practices. These guidelines should also cover how to handle deviations, accidental or otherwise. In the absence of guidelines it becomes extremely difficult to respond positively and effectively to an audit (or “eDiscovery”), or worse, a legal inquiry. This document looks at compliance in relation to email, giving clear and simple guidance for managing your email infrastructure*.

1. Establish clear rules about email usage

Email is the quintessential communications tool with much of an organization’s day-to-day life dependent on it for both internal and external communication. Email can contain as much as 80% of a company’s business records so setting out the rules for how it should be used is essential.

The starting point is to define a clear and transparent framework for behavior, setting down what’s acceptable and what isn’t when it comes to using email. An explicit, organization-wide Acceptable Use Policy (AUP), accompanied by the ability to audit its use and enforce its rules is a simple first step in demonstrating the intention to meet regulations and goes a long way toward avoiding liability. As an example, typical clauses might be:

  • don’t forward or send email containing pornographic images
  • do limit attachment sizes to 5MB.

With the AUP in place, you can then focus on ensuring that your practices are compliant with the wide range of local, regional, national and international laws that extend into email communications.

A wide range of online examples is available from industry analysts such as Forrester, IDC and Gartner.

2. Prevent data loss via email

The data that you hold in your systems is valuable business information. It must be guarded carefully from accidental or deliberate disclosure of confidential information to parties outside and, on occasion, within your organization. Some of the processes will be covered by your AUP, but new employees, leaving employees, distracted employees and disgruntled employees can all inadvertently (or maliciously) threaten the security of your data.

It is essential to put in place an automated, centrally managed mechanism to prevent data loss regardless of intention or the goodwill of your employees. This solution should be able to:

  • block emails by the filetypes of their attachments
  • scan messages for keywords
  • add disclaimers and banners to mail in all directions
  • encrypt messages so that only the intended recipient can read them
  • ensure that your email system is not being abused by unknown and/or malicious users.

3. Maintain visibility over and access to current and past traffic

You need to make sure that you are aware of – and can account for – the email coming into, going out of and circulating around your organization. This means you must:

Retain accessible records of relevant email communications, including log information that can show who sent what to whom and when.

  • Copy and/or archive sensitive messages, both internal and external.
  • Be able to intercept and re-route violating messages to those responsible for enforcement so that potentially damaging incidents can be avoided and remedial efforts can take place.

It is important to recognize that not every email contains sensitive data, so not everything needs to be archived and/or encrypted. Depending on your jurisdiction, there are also limits on how long you must retain copies of email communication.

In fact, the cost of storing and accessing large volumes of email requires you to be deterministic when it comes to what needs archiving or encryption, and how long you should be storing.

4. Eliminate spam, phishing and malware

One of the main ways that virus writers get malware onto your users’ computers and into your systems is through email. Spam campaigns that rapidly change in order to attempt to evade detection use a variety of methods – such as dropping keylogging Trojans or linking to malicious websites – to steal confidential business and personal information.

You must ensure, and be able to demonstrate, that your email infrastructure is protected against malware, viruses, spyware and other threats to system and data integrity. For this you need a solution that blocks malware, spam, Denial of Service attacks, and harvesting of email addresses.

By blocking threats at the perimeter right through to your internal mail servers and desktops, you will eliminate most of the external risk associated with data loss. Your AUP will go a long way toward covering the remaining internal risk.

*Disclaimer: this is not intended to replace professional/legal guidance on compliance issues that your organization may face. We strongly suggest that you seek advice from recognized compliance experts to determine your needs.