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Six Characteristics of Reliable Digital Marketing Agencies in Boston

While searching for a reliable digital marketing agency in Massachusetts, you’ll come across countless options. However, not all agencies are created equal and choosing the wrong one could prevent you from achieving your business goals and cost you dearly in the long run. Here’s a list of characteristics that reputed digital marketing agencies possess.

Comprehensive Digital Expertise

Today, online users are using multiple media, platforms and devices to access content and research for products/services. For comprehensive effectiveness, digital marketing requires a multi-disciplinary approach. Reputed digital marketing agencies in Boston offer different services such as e-mail marketing, SEO, pay-per-click advertising, video marketing, mobile marketing, local online marketing and social media marketing to help clients reach target audience and achieve campaign objectives.

Skilled and Experienced Talent Pool

The  best digital marketing agencies in Boston have a diverse talent pool consisting of skilled and experienced designers, web developers, content creators, SEO specialists, communication experts and social media marketing professionals among others. A versatile talent pool gives agencies the flexibility to deliver custom solutions and execute campaigns with faster turnaround times.

Custom Strategies and Solutions

An efficient digital marketing agency in Massachusetts will cover all bases, including researching your brand, target audience and competition, to develop a custom strategic plan aimed at maximizing ROI. It will take the time to understand your business offerings and customer needs in order build solid online marketing strategies that focus on engaging with prospects in meaningful ways.

Emphasis on Relevant Content

Attractive, valuable content is an important element of digital marketing campaigns as it helps in user engagement, conversions and brand building. A good digital marketing agency in the USA will not only know how to create premium content but also deliver it in forms that are appealing to target audience. For example, instead of a website blog, your target audience may be more interested in infographics or a social media post. In addition to this, a good agency will tailor content for prospects at different stages of the sales funnel.

Due Importance to Analytics

Data, KPI measurements and analytics are necessary for successful digital marketing because they help businesses understand the value of their marketing efforts and take informed decisions to optimize campaigns. The best agencies offering digital marketing services in the USA use state-of-the-art data analytics tools to analyze the effectiveness of campaign strategies. They also test new ways to increase ROI and identify the best mediums to generate quality leads.

Ahead of the Curve

Truly great digital marketing agencies are on top of the latest digital marketing trends, updates and innovations. Developments are constantly taking place in the online marketing world and an agency that’s unable to keep abreast of them will not be able to deliver top quality solutions. When investing in professional digital marketing, you don’t want to miss out on lucrative opportunities for user engagement because the digital marketing agency isn’t aware of the latest online marketing practices.

Look for these characteristics and soon you’ll partner a digital marketing agency you can rely on to get great online marketing results!,

WE at RCS Online Solutions fit all the above with a proven track record of assisting business owners and entrepreneurs  achieve even greater success by attracting, converting and retaining your ideal clients

Contact Details:

RCS Technology Solutions, LLC

Address: 4 Mt. Pleasant St, Suite 203, North Billerica, 01862

Phone: 978-606-5432

Email: info@rcsonlinesolutions.com

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PPC vs SEO, what is the difference between Pay Per Click and Search Engine Optimization Ron Couming

 

PPC or SEO, Search Engine Optimization or Pay Per Click, what is the differences and benefits of each and which is right for you, by Ronald Couming, and Internet marketing expert discussed on a Facebook Live

Having an effective and efficient online presence is vital to a businesses success, and through Digital Marketing, you can Attract, Convert and Retain, your ideal clients to achieve even greater

We at RCS Technology Solutions, LLC provides business owners and entrepreneurs the ability to attract new clients with various Lead Generation services, Convert those leads into clients, and retain those clients, while also converting those clients in raving fans.

Contact Us Info@RCSTechnologySolutions.com 978 606 5432

Subscribe to never miss a video http://bit.ly/2qRiVD1

Ronald Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.

He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.

Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.

Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.

Check our websites and connect with us on Social Media

Ronald Couming http://www.ronaldcouming.com/

RCS Technology Solutions, https://www.rcstechnologysolutions.com

LinkedIn https://www.linkedin.com/in/ronald-co…

Instagram https://www.instagram.com/ronaldcouming/

Twitter https://twitter.com/RonaldCouming

Facebook RCS Technology Solutions https://www.facebook.com/RCSTechnolog…

Facebook RCS Online Solutions https://www.facebook.com/rcsonlinesol…

Facebook Ronald Couming https://www.facebook.com/RonaldCouming

SEO Boston, SEO companies Boston, Boston SEO company, Internet marketing companies in Boston, Boston, internet Marketing company, Digital marketing Boston, Boston Digital Marketing company

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Get Ranked Before You Pay, Get Ranked, Get Found, Get Hired, Awareness Equals Opportunity

 

Rank on the first page of Search Engines BEFORE you pay. Ronald E Couming discussing his proprietary systems and offer to get you ranked on the first page of search engines before you pay.

Having an effective and efficient online presence is vital to a businesses success, and through Digital Marketing, you can Attract, Convert and Retain, your ideal clients to achieve even greater

We at RCS Technology Solutions, LLC provides business owners and entrepreneurs the ability to attract new clients with various Lead Generation services, Convert those leads into clients, and retain those clients, while also converting those clients in raving fans.

Contact Us Info@RCSTechnologySolutions.com 978 606 5432

Subscribe to never miss a video http://bit.ly/2qRiVD1

Ronald Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.

He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.

Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.

Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.

Check our websites and connect with us on Social Media

Ronald Couming http://www.ronaldcouming.com/ RCS Technology Solutions, https://www.rcstechnologysolutions.com

Linkedin https://www.linkedin.com/in/ronald-co…

Instagram https://www.instagram.com/ronaldcouming/

Twitter https://twitter.com/RonaldCouming

Facebook RCS Technology Solutions https://www.facebook.com/RCSTechnolog

Facebook RCS Online Solutions https://www.facebook.com/rcsonlinesol

Facebook Ronald Couming https://www.facebook.com/RonaldCouming

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How to create and use Sales funnels, Marketing Funnels, SEO, Search engine optimization, Facebook Lives and Native Content Explained, with methods and tips to achieve greater success using them effectively and efficiently,  By Ronald Couming How to create and use Sales funnels, Marketing Funnels, SEO, Search engine optimization, Facebook Lives and Native Content Explained, with methods and tips to achieve greater success using them effectively and efficiently,  By Ronald Couming

Ronald Couming, is America’s Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.

He is, and has been, an “Ask the Expert” ( for Internet Marketing ) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.

Leveraging his diverse background in internet marketing, technology, self development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.

Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven internet marketing strategies, coupled with analytic metrics.

Ronald Couming’s Website

www.rcstechnologysolutions.com

www.rcsonlinesolutions.com

www.rcsdigitalmarketing.com

www.rcsseosolutions.com

www.thebestwebsitecompany.com

www.thebestsolaroption.com
Ronald E Couming

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Website Tip #1, It is not about you,

Website Tip #1, It is not about you

A lot of company websites make the mistake of just talking about the product or service features. The text might say, “We do this and that” or “We are the best at this and that.”

Meanwhile the viewer is thinking, “What about me? How are you fulfilling my needs?” Smart marketers know how to highlight product or service benefits in a way that results in an emotional response.

Ensure that your website content not only explains your products and service, but also explains how your company, its products and services solve the user, visitors, problem, issues, and why they should choose you over your competitors.

If you are not sure your website conveys the right message to convert visitor into client, please contact Ronald Couming, and the Team at RCS Technology Solutions, LLC for a free consultation 978-606-5432

Ronald E Couming, Ron Couming

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Google Mobile Friendly, Responsive, Website update, April 21st, 2015

Google Mobile Friendly, Responsive, Website update, April 21st, 2015

Here is a brief description of the Google’s update to favor Google Mobile Friendly websites, over non-mobile friendly website,

Please lets me know your thoughts, and know that the team at RCS Technology Solutions will perform a free analysis for you and can handle all your website design services , SEO services and Digital Marketing Media needs, Ronald E Couming

Ronald E Couming, Ronald Couming, Ron Couming

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How to decrease your websites bounce rate

How to decrease your websites bounce rate

bounce_rates_(blog)-1How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there’s a metric for that.

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.

If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.

Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff.

Fortunately, QuickSprout has created an awesome infographic that explains why bounce rate is so important, highlights benchmark industry averages for bounce rate, and identifies a variety of changes you can make to help reduce your website’s bounce rate, which you can find in a tool like Google Analytics. Check it out!

 

bounce-rate-(infographic)

 

How to Decrease Your Bounce Rate 

Set Realistic Expectations: Benchmark Averages for Bounce Rates

  • Content Websites: 40-60%
  • Lead Generation: 30-50%
  • Blogs: 70-98%
  • Retail Sites:  20-40%
  • Service Sites: 10-30%
  • Landing Pages: 70-90%

Attract the Right Visitors

  • Choose the right keywords to match your content — not just to attract the most number of visitors.
  • Create multiple landing pages with unique content and keywords for your different buyer personas.
  • Maintain top rankings for branded terms.
  • Write attractive, useful meta descriptions for search engine users.
  • Improve targeting of online advertising campaigns.

Enhance Usability

  • Make your text readable through sensible organization and the use of larger fonts, bulleted lists, white space, good color contrast, and large headlines.
  • Use well-organized, responsive layouts that allow for quick and easy navigation on all platforms and browsers .

Speed Up Page Load Time

  • Use little or no self-loading multimedia content.
  • Set external links to open in new browser windows/tabs.
  • Don’t let ads distract from your content: Place static ads to sides, and avoid pop-ups and self-loading multimedia ads.

Provide Quality Content

  • Have an obvious main message.
  • Use clear headers and subheads.
  • Tailor content to intended visitors.
  • Use stylish copy and images.
  • Make your content error-free.
  • Include a clear call-to-action and obvious links to next steps.

What are some other ways you can decrease your website’s bounce rate?

Ronald Couming and the team at  RCS Technology Solutions can help you understand and reduced your bounce rate  

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Here is How to Maximize Your Free Storage Space on Every Cloud Service

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Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015

Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015

Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If your organization falls into this category, and you would like to continue being relevant in 2015 on the most widely used search engine in the world, Google, then now is the time to begin building a mobile-friendly website.

Here are three reasons your organization must have a mobile-friendly website in 2015.

Reason 1: Increased Mobile Visits

Now that Google labels websites that are optimized for mobile as “mobile-friendly” within its mobile search results, failing to have a mobile-friendly website can have a negative impact on your website’s click-through rate (CTR). Think about it this way. If a user performs a search with their mobile device, and four of the top five results have a “mobile-friendly” label, all else being equal, the mobile user will give preference to the four results that Google identifies as being mobile-friendly. The effect of this over time is less click-throughs for the website that is not mobile-friendly, and more click-throughs for the websites that are.

Fortunately, Google provides a tool that allows website owners to test if their website is mobile-friendly. If a website passes this test, it will receive the “mobile-friendly” designation.

Reason 2: Higher Mobile Rankings

Google already penalizes websites in mobile search that are not mobile-friendly to ensure that websites which are mobile-friendly rank higher and provide mobile searchers with a better user-experience. However, Google now appears to be taking this a step further by using the “mobile-friendly” designation as a ranking factor to promote sites that are optimized for mobile, in addition to demoting those that are not.

Consider this quote from the Google blog post that announced the new “mobile-friendly” labels:

“We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”

Reason 3: Increased Revenue From Mobile

If increasing rankings and click-throughs to your website isn’t enough incentive to be mobile-friendly, hopefully lost revenue is. Lacking a mobile-friendly website at a time when so many searchers use mobile devices to find products and services they need is essentially handing customers over to your competition.

The bottom line is that failing to have a mobile-friendly website is most likely already resulting in lost revenue for your organization. Consumers are becoming less and less willing to put up with poor user-experiences on their mobile devices because organizations fail to adapt to changing expectations. Your prospective customers will find the path of least resistance, and that path will lead straight to your competitors in 2015 if they have a mobile-friendly website, and your organization does not.

Conclusion

We at RCS Technology Solutions will make sure your organization has a successful SEO strategy in 2015 with a mobile-friendly website, and benefit from more click-throughs, higher rankings, and most importantly, increased revenue.

 

 

 

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What is Anchor Text?

Anchor Text

Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined, such as this link to the RCS Technology Solutions homepage

Code Sample
<a href="http://www.example.com">Example Anchor Text</a>
Optimal Format

SEO-friendly anchor text is succinct and relevant to the target page.

What is Anchor Text?

Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. In the phrase “CNN is a good source of news, but I actually prefer the BBC’s take on events,” two unique pieces of anchor text exist for two different links: “CNN” is the anchor text pointing to http://www.cnn.com/, while “the BBC’s take on events” points to http://news.bbc.co.uk.

Search engines use this text to help determine the subject matter of the linked-to document. In the example above, the links would tell the search engine that when users search for “CNN”, RCS Technology Solutions thinks that http://www.cnn.com/ is a relevant site for the term “CNN” and that http://www.bbc.co.uk is relevant to “the BBC’s take on events.” If many sites think that a particular page is relevant for a given set of terms, that page can manage to rank well even if the terms NEVER appear in the text itself.

Link Anatomy

In the example above, “Jon Wye’s Custom Designed Belts” would be the anchor text of this link.

SEO Best Practice

As search engines have matured, they have started identifying more metrics for determining rankings. One metric that stood out among the rest was link relevancy. Link relevancy is determined by both the content of the source page and the content of the anchor text. It is a natural phenomenon that occurs when people link out to other content on the web.

This is most easily understood with an example. Imagine that someone writes a blog about whiteboard markers. Ever inclined to learn more about their passion, they spend part of their day reading what other people online have to say about whiteboard markers. Now imagine that while reading on their favorite topic, the dry erase marker enthusiast finds an article about the psychological effects of marker color choice. Excited, she goes back to her website to blog about the article so her friends can read about it.

When she writes the blog post and links to the article, she gets to choose the anchor text for the link pointing at the article. She could choose something like “click here,” but more likely, she will choose something that it is relevant to the article. In this case, she chooses “psychological effects of marker color choice.” Someone else who links to the same article might use the link anchor text, “marker color choice and its effect on the brain.”

This human–powered information is essential to modern-day search engines. The search engines can use it to determine what the target page is about and thus, which queries it should be relevant for. These descriptions are relatively unbiased and produced by real people. This metric, in combination with complicated natural language processing, makes up the lion’s share of link relevancy indicators online.

Other important link relevancy indicators are link sources and information hierarchy. For example, the search engines can also use the fact that someone linked to the whiteboard marker article from a blog about whiteboard markers to supplement their algorithm’s understanding of the given page’s relevancy. Similarly, the engines can use the fact that the original article was located at the URL www.example.com/vision/color/ to determine the high-level positioning and relevancy of the content.

With the Penguin update, Google began to look more closely at keywords in anchor text. If too many of a site’s inbound links contain the exact same anchor text, it can start to appear suspicious, and is often a sign that the links weren’t acquired naturally. In general, it’s still a best practice to obtain keyword– and topic–specific anchor text when possible. However, SEOs may get better results by striving for a variety of anchor text rather than the same keyword each time.

Key Points:

  • If many links point to a page with the right keywords in their anchor text, that page has a very good chance of ranking well. Real examples of this include the search engine result pages for the queries, “click here” and “leave.” Many of the Google results for these queries rank solely due to the anchor text of inbound links.
  • People have a tendency to link to content using the anchor text of either the domain name or the title of the page. This is an advantage to SEOs who include keywords they want to rank for in these two elements.
  • Too many inbound links to a page with the exact same keyword-rich anchor text may cause Google to scrutinize that site’s link profile more closely; using manipulative methods to acquire keyword–rich anchor text is not recommended.
Importance of the First Anchor Text

RCS Technology Solutions experiments have shown that if two links are targeting the same URL, only the anchor text used in the first link is counted by Google.

First Anchor Text Counts

More recently, several webmasters have run experiments showing ways to count multiple anchor text phrases contained on the same page and pointing to the same target. This is accomplished by creating anchors on the target page and linking to those anchors using hashtags, such as the way RCS Technology Solutions links to blog post comments:

<a href="../blog/example-post#jtc142864">Second Anchor Text</a>