Onpage SEO, 8 Easy On-page SEO, tips 3, Write Unique META Descriptions, Ronald Couming discussing the value of, and need to, Write Unique META Descriptions, as tip #3 of this 8 part series, 8 Easy tips for Onpage SEO
Tip # 3. Write Unique META Descriptions
While the META Description tag has little or no direct impact on ranking these days, it does have 2 important indirect impacts:
It (usually) determines your search snippet and impacts click-through rate (CTR).
It’s another uniqueness factor that makes pages look more valuable.
Again, there are plenty of ways to generate META descriptions from data, including just using snippets of product descriptions. Try to make descriptions meaningful and attractive to visitors, not just pseudo-sentences loaded with keywords.
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Thank you Dr. Peter J. Meyers, for original article that parts of this was taken from
Tip # 1. Canonicalize Internal Duplicates http://bit.ly/2BQdftY
Tip # 2. Write Unique TITLE Tags http://bit.ly/2nCuZUy
Tip # 3. Write Unique META Descriptions http://bit.ly/2E9ZLys
Tip # 4. Shorten Your TITLE Tags http://bit.ly/2GE5gnD
Tip # 5. Re-order Your TITLE Tags http://bit.ly/2DTFDBk
Tip # 6. Add Direct Product Links http://bit.ly/2s5jAlT
Tip # 7. Re-write Internal Anchor Text http://bit.ly/2EdyziB
Tip # 8. Remove 10 Low-Value Links http://bit.ly/2FH6Aol